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100 Years of Bertone

Bertone Will Not Be Saved By Turkish Truck Company, Karsan

Bertone Will Not Be Saved By Turkish Truck Company, Karsan

By Yoav Gilad / 4 Apr 2014
4 Comments

Last week, we reported on Bertone's impending bankruptcy and the fact that they were actively seeking investors who may be able to save the company. On Monday, our hopes were bolstered that this storied company would remain afloat when a story surfaced in Hurriyet Daily News claiming that Karsan had bought the rights to the Bertone brand name and museum.

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Bertone Faces Bankruptcy

Bertone Faces Bankruptcy

By Johni Parker / 25 Mar 2014 / 3 Comments Read More

Having recently celebrated its centenary, the car community is now troubled by the potential loss of the company, as Bertone enters bankruptcy proceedings. Since 2007 the firm has repeatedly been in financial turmoil, leading it to sell off its manufacturing plant to Fiat in 2009, and parts of its treasured concept car collection in 2011. Unless a buyer is found soon, the company will likely be dissolved.

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Natural-Born Matador

Natural-Born Matador

By Petrolicious Productions / 20 Nov 2012
3 Comments

Lamborghini has had a long history of naming its cars to reflect the power and tradition of bullfighting. In the hands of driver and owner CJ Bonura, it's easy to understand how the sounds and sights of this particular Lamborghini inspired the name "Espada", Spanish for sword, referring to the one used by matadors to defeat the bull at the end of the fight.

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Relationship Builder: Lamborghini Miura

Relationship Builder: Lamborghini Miura

By Eric Gallina / 19 Nov 2012
3 Comments

Developed before the game-changing Countach and iconic Stratos, the beautifully-clean, elegant Miura was a pivotal car for Bertone, more so than any other before it. It was also the car that forged a relationship between Lamborghini and Bertone that lasted until Chrysler bought the Sant’Agata-based supercar maker in 1987.

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The Posterless Child: Lamborghini Countach

The Posterless Child: Lamborghini Countach

By Amir Kakhsaz / 12 Nov 2012

Whoever was making Countach posters in the early ‘80s must have made millions of dollars. Every time someone brings up the Countach they start by waxing poetically about a poster on a wall. I must be the only car enthusiast in the world who never had such a poster, but then again, I was born in 1984, and by the time my last diaper met the trash, the Countach was relegated to history.

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Resurrecting the Iso Grifo

Resurrecting the Iso Grifo

By Alvise-Marco Seno / 5 Nov 2012
3 Comments

Passion can strike in the unlikeliest of places, the unlikeliest people, in the smallest of towns.  But when it strikes full force, it can make the unthinkable happen. Not long ago, amid the press molds, water jet mills, and lab testing equipment, Federico Bonomelli was consumed by a passion, and that passion had a marque—it was the Iso Rivolta.

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A Slice of the Lancia Stratos

A Slice of the Lancia Stratos

By Amir Kakhsaz / 29 Oct 2012
2 Comments

"It looks like a wedge of cheese" was certainly not the first impression I thought the Lancia Stratos HF would make on my sister. An architecture student going on 20 years old, she wasn't exactly articulate in her evaluation of automotive design. The photo held showed a bright yellow version of the car, which I'm sure didn't help sway her young mind toward the sophisticated vehicle.

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Bertone: Art of the Carrozziere

Bertone: Art of the Carrozziere

By Petrolicious Productions / 22 Oct 2012
6 Comments

It's hard to believe now, but there existed a simpler time when people smoked in restaurants and weren't immune to knocking back a cocktail in the office before lunch.  People were left to fend for themselves, think outside of the box, to dream big, and to create from those dreams. The coachbuilder was a saint amongst bishops in the automotive industry.

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Bertone X1/9: Fit for a King

Bertone X1/9: Fit for a King

By Afshin Behnia / 15 Oct 2012
3 Comments

Scott King and Sandy Edelstein are not like the typical classic car collectors who are incurably obsessed with a single marque and whose missions in life are to hoard every variant produced by the beloved brand (and I’m including myself in this OCD group). On the contrary, Scott and Sandy have a refreshingly eclectic collection of vintage steel.

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We Love Bertone

We Love Bertone

By Afshin Behnia / 9 Oct 2012
2 Comments

I am the center of attention. All eyes and ears are on me. Men of all ages instantly turn their heads and fix their gazes upon me as soon as they feel my presence. Children gawk in awe and point in my direction as they grab the hem of their mothers’ skirts. Even prim ladies stare from the corners of their eyes as they pretend not to look. There is not a single neutral reaction to my presence.

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When Outrageous Was Possible

When Outrageous Was Possible

By Petrolicious Productions / 9 Oct 2012
11 Comments

There was a time when an art form known as coachbuilding existed. Back then, the coachbuilder did not have to answer to a CFO. Back then, the coachbuilder did not have to compromise his vision due to government regulations. Back then, the outrageous was possible. The Lamborghini Countach could only have been born then.

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