This delightful vintage Fiat 500 advertising from the 1950s was created to showcase how excitable the car was. Judging by the dramatic, albeit thrilled faces of the young professor, fashionable single beauty, and classically married couple, the Fiat 500 is what they’d been waiting for their whole lives—especially when it comes to parallel parking in the city.
The nearly one-and-a-half-minute commercial takes viewers along the coastal towns of Italy and past dapper artists as the fast pace little rosso corallo 500 lets the summer light in with its easy-access sunroof. As the car speeds off past the camera you can’t help but smile and imagine yourself in one. Proving that effective marketing, at its best, is timeless.