How do you advertise a foreign entry-level car in the country that practically invented the entry-level car? Make the campaign bright, modern, and above all: fun! In the late 1960s, Honda was expanding globally and their cars were especially well-suited to budget-concious people and the rebuilding European economies. Interestingly enough, though, Honda chose to showcase the N600 running free in wide-open landscapes. Perhaps this was an attempt to address concerns about power, but more likely was just an allusion to the freedom potential buyers could expect. Regardless, the tagline–Für Alle–is clear shot at the Volkswagen Beetle's audience and appeal.