Color Inspiration: White

Design

Color Inspiration: White

by Petrolicious Productions / 13 Dec 2012

Design and color have a large part to play in the history of the automotive world. Here, we've married the two things together for the purpose of showcasing their influences on automotive culture.

In the United States, white cars have now become more popular than black or silver. Chief designer for BMW DesignWorks credits Apple for changing the public's mind about the color.

"Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” the designer told Motoramic.com.

Do you agree?

Fact Source: NBC News

Image Sources (clockwise from top left): 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13

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Johan Gunverth
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Sure. Apple made white popular again in electronics. In the car business though, white was a big "No, No!" until Fiat relaunched the 500 in 2007.

about 5 months ago

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Brett Evans
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Disagree. White's been a popular choice for the appliance cars (Corolla, Accord) and BMW's Alpine white has always had a high take rate since ever.

about 4 months ago

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