/ 14 Apr 2014
I can’t explain it—it just happens. And I bet it happens to a lot of you. I am speaking about the "slippery slope," a fallacious argument that hypothesizes that a tiny first step leads to a chain of related events culminating into something much bigger. That is what happens when I buy a car, but instead of bigger, I start down the slippery slope of making it better.
/ 11 Apr 2014
How do you advertise a foreign entry-level car in the country that practically invented the entry-level car? Make the campaign bright, modern, and above all: fun! In the late 1960s, Honda was expanding globally and their cars were especially well-suited to budget-concious people and the rebuilding European economies.
/ 7 Apr 2014
I have had a couple of cars that I spent countless hours fussing over. Polishing them, installing a new suspension, searching out rare upgrade parts on the internet, and obsessing over them until they were “just right.” Then in the blink of an eye, sold them. Only later did I wistfully remember and appreciate them.
/ 4 Apr 2014
While Airstream may have lots of competition in the travel trailer segment, it also stands alone. They're the oldest RV manufacturer in the USA and are icons most famous for their aerodynamic aluminum bodies. These ads date from the 1960s and early '70s and vary between the romance and discovery aspects of travel. Regardless, they all speak to bonds created while exploring new vistas.
/ 31 Mar 2014
Part of the reason I drive a vintage car is that it was designed to last and I want a tool that shares that very same characteristic. There is something about a tool that is well crafted, and even if it feels a little silly to admit, I get a lot of pleasure out of something so simple as rebuilding and taking care of these tools.
/ 24 Mar 2014
"Never buy a car in the rain." I was once offered this little bon mot and it has stuck with me since. I've actually made the mistake of shopping for cars in the rain and from a consumer perspective it's a bad deal. Like many things look beautiful in the wet, and let's be honest, you want to get out of the rain!
/ 14 Mar 2014
Interestingly, it seems that Ford was targeting women more than men, as many of the images portray women more realistically than many other period advertisements (that usually show women gazing longing at the viewer). Regardless, these ads somehow manage to look simultaneously modern and retro while eschewing the polished photographic trend of the era.
/ 13 Mar 2014
Petrolicious believes in driving tastefully, not only in our actions and words, but also in terms of how we dress. Stylish clothing and accessories are de rigueur. For instance, when driving a convertible a baseball cap will do, however I find a flat cap to be a more stylish option. My choice of watch will also change according to the car I'm in...