Blank Canvas BMWs Inspire Intriguing Art
By / 25 May 2013
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The very first Art Car was a 3.0 CSL commissioned by French racer and art auctioneer Hervé Poulain, painted by famed mobile artist and metal sculptor Alexander Calder in 1975. Poulain drove the car in that year’s Le Mans 24 Hour, and the huge publicity it gained caused a stir among both the art community and within BMW themselves, who recognized a fantastic and unique promotional opportunity.
