/ 17 Jun 2014
Why would Marchionne want to kill the historic and valuable Lancia brand? Could it be that he's misjudging Chryslers', re-badged as Lancias, poor sales as an indication of lack of interest in the Italian brand? Come on, people are smarter than that. Of course a Voyager minivan or a 200 with a Lancia badge is going to have limited appeal!