Pulling the covers off of a brand new car is the most traditional way to present one—maybe with women standing next to the car. But can you do better than just eye candy? Absolutely, yes. To present the first "Mostro" (aka Monster), Carrozzeria Zagato didn't use any fabric or women. It choose the newly-restored internal test track of Alfa Romeo in Arese, gathered 30 cars from the past and present, and introduced the new car by letting it roar from the circuit past the waiting crowd. It wasn't presented to the general public, however: it was being delivered to its new owner!