Vintage Friday
by Petrolicious Productions / 2 Nov 2012
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(Goodyear Illuminated Tires; 1961)
These illuminated tires were developed by The Goodyear Tire Company in 1961. The tires were made from a single piece of synthetic rubber and were lit by bulbs, which had been mounted inside the wheel rim. The tires were intended to be produced in a variety of colors.
Can you imagine the effects we'd have in time-lapse photography if these were around today? Someone needs to make this product happen. Nevermind that these tires made it onto LIFE's list of 30 dumb inventions (along with Yodel Meter, which measures the pitch of a person's yodel, and Mechanical Cat, which meowed ten times a minute to scare off rats and mice).
(Above photos: LIFE Archive by Douglas Miller; Bottom photo: via Retronaut)
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The VW WIRE project is a mix of automotive design, industrial design, and installation art. It was created by Juan Pablo R. Valadez and Karen Oetling and meant to have a strong shape, be nostalgic, and have an openness to fit organically into its surroundings. We wouldn't mind having one of these in our office!
Click here to see more photos and read about how Juan Pablo R. Valadez and Karen Oetling built this piece. (Photography by Karen Oetling.)
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