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Vintage Friday

Cool and Classic "Esquire" Covers on Travel and Cars

Cool and Classic

By Petrolicious Productions / 18 Apr 2014

Spanning over twenty years, Esquire's covers have always considered their subjects playfully as befits one of Playboy's more tasteful rivals. Obviously, however, we're partial to the ones that relate to travel and the machines that make it easier for us to do so.

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1968 Honda N600 Was Fun and Fancy Free

1968 Honda N600 Was Fun and Fancy Free

By Petrolicious Productions / 11 Apr 2014
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How do you advertise a foreign entry-level car in the country that practically invented the entry-level car? Make the campaign bright, modern, and above all: fun! In the late 1960s, Honda was expanding globally and their cars were especially well-suited to budget-concious people and the rebuilding European economies.

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Road Tripping with an Airstream Is the Best Way to Travel

Road Tripping with an Airstream Is the Best Way to Travel

By Petrolicious Productions / 4 Apr 2014
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While Airstream may have lots of competition in the travel trailer segment, it also stands alone. They're the oldest RV manufacturer in the USA and are icons most famous for their aerodynamic aluminum bodies. These ads date from the 1960s and early '70s and vary between the romance and discovery aspects of travel. Regardless, they all speak to bonds created while exploring new vistas.

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This Ford Falcon Campaign Tried Attracting Women

This Ford Falcon Campaign Tried Attracting Women

By Petrolicious Productions / 14 Mar 2014
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Interestingly, it seems that Ford was targeting women more than men, as many of the images portray women more realistically than many other period advertisements (that usually show women gazing longing at the viewer). Regardless, these ads somehow manage to look simultaneously modern and retro while eschewing the polished photographic trend of the era.

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Maximum Manufacturing, Mini Car

Maximum Manufacturing, Mini Car

By Petrolicious Productions / 7 Mar 2014
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The Mini was originally assembled in two separate factories 60 miles apart, the Nuffield factory at Cowley and the Austin factory at Longbridge, which eventually became the sole Mini factory. The production line itself is notable for its automation and processes including the flow-line assembly, so that bodyshells dropped down on engine and transmission packages.

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Volkswagen Started a Good "Thing"

Volkswagen Started a Good

By Petrolicious Productions / 28 Feb 2014
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Whether you think the VW Thing, or Type 181 as it was known in Germany, was an expensive joke (they cost nearly as much as a Chevrolet Camaro at the time) or a fun, bohemian runabout there's no arguing with their wonderful brochure art. The VW stands in sharp, metallic contrast to the hand-drawn sketches that compose the vast majority of lifestyle imagery in the brochure.

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Enter the Private World of Ford Thunderbird

Enter the Private World of Ford Thunderbird

By Petrolicious Productions / 21 Feb 2014
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Whatever personal luxury means to you, it's clear that Ford's advertising agency at the time, J. Walter Thompson, was creating a dreamworld around the T-bird. Well-dressed women watch you coquettishly from the passenger seat, measuring your mettle, as if about to say, "C'mon. Take me for a ride…" They're obviously waiting for you, all you need is the Thunderbird.

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JAWA Motorcycles Emerged from Behind the Iron Curtain

JAWA Motorcycles Emerged from Behind the Iron Curtain

By Petrolicious Productions / 14 Feb 2014

These ads are from the early ‘50s when JAWA produced a full range of motorcycles from a 500cc down to a moped. They primarily focus on technology, ease of maintenance and repair, and their heritage. The fact that some are in English is because, being on the periphery of the Soviets' sphere, they also did business in Western Europe (UK and Ireland).

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Excelsior Specialized in Lightweight Racing Machines

Excelsior Specialized in Lightweight Racing Machines

By Petrolicious Productions / 7 Feb 2014
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Throughout motorized history countless companies have built motorcycles. But the Excelsior Motor Company stands out as Britain’s first. They got their start building penny-farthing bicycles but turned to building “motor-bicycles” in 1896. Their greatest racing successes, however, came beginning with their win in the 1929 Isle of Man Lightweight TT on a B14.

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A Snapshot of the VW Beetle Assembly Line

A Snapshot of the VW Beetle Assembly Line

By Petrolicious Productions / 31 Jan 2014
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Punch-buggy black-and-white! Millions of Beetles were built during its production run. And although production of "The People's Car" finally ended in Puebla, Mexico on July 30th, 2003, we can still reminisce and enjoy these shots of the round, geometric Bugs and their stampings being assembled. Think of just how many people have enjoyed these cars!

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